Creative Director
Tendo Communications
Mar 2016 – Present
Lead creative for Tendo's enterprise client roster — Cisco, VMware, HPE, Broadcom, Salesforce, Samsung, Citrix, Okta, Hitachi, Arm, Autodesk, Western Digital, BMC, CA Technologies, Sodexo, Houlihan Lokey, Keysight, and Quip. Primary creative lead for Cisco, the agency's most significant client of the past 4–5 years, working within Cisco's brand and .com design system. Played an instrumental role in developing the AI-agent-assisted workflows that streamline and accelerate delivery — building repeatable Figma AI-agent patterns toward a brand-level AI-assisted creative platform. Directed multiple migrations of creative assets from acquired brands into Keysight's current brand standard. Lead a tight in-house, high-output team plus freelance talent producing 8+ major enterprise campaigns annually.
Creative Director
RBG Advertising
Jun 2014 – Sep 2015
Hired directly as Creative Director, leading a small creative team on consumer-facing brand and direct-response campaigns for Duraflame, HearUSA, and miraDry. Directed Miramar Labs' full brand repositioning — new style guide, creative guidelines, and launch campaign. Rebuilt Duraflame's ecommerce site and templatable email system supporting year-round seasonal campaigns.
Senior Art Director
Rauxa
2012 – 2013
Led San Francisco creative execution across integrated direct marketing campaigns for Bank of the West, Farmers Insurance, Sears/Kmart, WellCare Health Plans, AAA, and WEN by Chaz Dean (Guthy-Renker). Directed Dentegra's full brand guideline and video concept for the new dental insurer.
Freelance Creative Direction
Independent
2011 – 2012
Delivered creative direction across a mix of consumer and enterprise clients: CBS Interactive (CBS.com, GameSpot, CHOW), West Elm's customizable-product ecommerce experience, PetSmart's "Inspired by Pets" interactive site, and Prologis's site redesign — building a systematic, automated collateral-generation process for Prologis.
Senior Interactive Art Director
CatapultWorks
Sep 2009 – Sep 2010
Led a broad range of creative work — branding, print and digital advertising, demand generation campaigns (paid social, email, landing pages), event/trade show execution, and interactive kiosks and station panels — primarily for B2B enterprise clients including Anritsu, Blue Coat, Brocade, Ciena, Citrix, FireEye, Genpact, Hitachi, Juniper, Lenovo, McAfee, Okta, Polycom, Seagate, ServiceNow, VMware, and Xilinx. Oversaw the full print process, including vendor selection and press checks.
Associate Creative Director
DMNA Advertising
Mar 2008 – Sep 2009
Created the San Jose Sharks' anniversary logo, displayed on center ice for the full season. Led the complete redesign of Easton Hockey's product site — 120+ SKUs, product descriptions, and demos, for what was then the #1 hockey stick brand with over 70% market share. Delivered a complete collateral system for NEC Electronics, and led creative for AT&T's in-flight product line, including a full system of in-flight instructions, brochureware, and print/electronic advertising.
Marketing & Creative Director
San Jose Convention & Visitors Bureau
May 2003 – Mar 2008
Led brand and marketing for the city's convention and cultural facilities — the San Jose McEnery Convention Center, Center for Performing Arts/Civic Auditorium, California Theatre, Montgomery Theater, Parkside Hall, and South Hall — under Team San Jose, the local partnership designated by the city to run sales, marketing, and general promotion. Led an extensive city-wide photography assignment and a full redesign of the bureau's website, including facility details and RFP submissions. Extended package marketing services to meeting planners for their own events. Implemented a new advertising component on the bureau's website that generated direct revenue in addition to promoting the city. Led creative for the Silicon Valley Football Classic (an NCAA football bowl game) for three consecutive years — branding, program collateral, sponsorship materials, and game-day design.
Creative Services Manager
SS8 Networks, Inc.
Jun 2002 – May 2003
SS8 was a newly spun-off company from ADC Networks, providing telecom equipment for the emerging 3G/4G era. Came on board with only a logo in place, and built the entire corporate identity system, collateral, marketing, and sales system from there — including architecting and designing the company website from scratch. Heavily involved in direct sales support materials and event/exhibit graphic design.
Corporate Art Director
Securify, Inc.
2000 – 2002
Securify was a growing network-security company founded by Taher Elgamal — a chief scientist at Netscape and credited as the creator of SSL. Came on board with only a logo in place and built the full identity system and standards from there, integrating creative across the company's two business units, Consulting and PKI. Worked directly with C-level leadership and sales to build interactive demonstrations, RFP reports, and UI for white-labeled security scanning products, plus event and roadshow support. Served as primary contact/coordinator for external creative agencies and freelance contractors.
Co-Founder
Xeno Design Group
1995 – 1999
Co-founded and helped grow a design agency from 3 to 6 people, with real client retention and stability. Notable client work included Wells Fargo — including one of the earliest web page executions for Wells Fargo Personal Banking, plus work on Wells Fargo credit cards — and Macromedia, doing product-marketing work for Director, Shockwave, Authorware, and Flash, during the formative years of the interactive/multimedia era. Gained direct, ownership-level experience in business development, accounting, and HR alongside the creative work.
Engineering Co-op
Walt Disney Imagineering
Fall 1991
Full-time (40 hr/week), one-semester engineering co-op through the USC College of Engineering. Worked on animatronics specifications for control boxes alongside an engineering team and a CAD team. One control box I personally designed was built and installed at Disneyland in Anaheim.
